Marketing Strategy - Orange Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy - Orange - Essay Example However, through the course of time, the success of online retailers proved to be a factor of its resources and how it employs these to achieve its specific goals and objectives. From its humble beginnings, Tesco Plc has gained the reputation of being the largest British retailer in terms of global and local shares. It is estimated that in every  £8 UK retail sales,  £1 is spent on Tesco (Tesco Plc 2007). Recognizing the growth opportunities in the virtual marketplace, the giant retailer has decided to establish online presence during 1994. Three years after, Tesco has started an online shopping which it named Tesco Direct (Tesco Plc 2007). Since then, Tesco has started offering grocery and food items in its virtual store, Tesco.com. On August 2006, the company announced the offering of non-food items in its online store under the name Tesco Direct. This marketing strategy has proved to be very efficient and profitable for the retailing giant. During the fiscal year 2006, the company announced a total annual turnover of  £33.974 billion and reported a pre-tax profit of  £1.962 billion. Out of this,  £1.2 billion is shared by Tesco.com in terms of total revenue and  £83 million in terms of profit. Even though the share of Tesco.com is meagre compared to total turnover and profit generated by Tesco Plc, its growth has been remarkable. The fiscal year 2006 reports online sales double-digit growth of 29.2% while profits soar by 49.5% (Tesco Plc Annual Report 2006). Compared to its rivals in the UK retail industry, Tesco.com captures a higher market share at 65%. Walmart-owned Asda chain lags behind with 16% while Sainsbury corners 14% (Best 2006). Its success has also been documented as it has been named the only retailer which has been able to make online shopping profitable (Walker 2006). The recent trends and developments in the global market stress the huge emerging opportunities in online retailing. In the UK alone, there has been a sharp rise in the number of

Soc Essay Example | Topics and Well Written Essays - 500 words - 3

Soc - Essay Example Other examples of keying would be the manner in which gender differences and gender expectations are taught to young children. The similarity between internet interactions and face to face interactions comes form the fact that communication may be directed between two individuals as it is in the real world. However, internet interactions are quite different in the way that they allow a person to present a face rather than their actual face that they have. This can be in terms of their personality, their physical self and even their abilities since there is little or no visual cue that can be used to verify or refute what is said by an individual in an online meeting. A sports event will certainly have frames that have been used in other similar positions. Some of the frames may be socially accepted norms and may even create situations where taboos such as personal space and even the use of profanity may be violated. Other frames could be the rules that define what the participants of the events can and can not do as well as what the audience is permitted to do or not. These frames define the mode of interactions that individuals may have and become references for future actions at similar events. The dramaturgical theory explains class, race, gender and sexual inequality through the roles that have been defined by society and culture for individuals. In a given environment, the role defined for men may cause them to be more courteous towards women yet consider them inferior to themselves. On the other hand, in terms of symbolic interaction, things such as gender and social standing may become symbols by which a person is known and is recognized by society. The symbolic value of the social factor or social institute may give a whole new dimension to interactions with a person from a particular race or social group. The manner in which the theories complement each other is that they are deeply connected to the idea of social